Sa Rai Sherman
Crimson Chronicle Reporter
The Staple Center’s future name change to Crypto.com Arena was announced on Nov. 17. Starting on Christmas day, when the Lakers host the Brooklyn Nets in the NBA’s annual Christmas showcase, it will debut this name. The external signage is already being removed and is expected to be replaced by June 2022. The naming rights of the arena have been owned by Staples, the office-retail company since Oct. 17, 1999.
In a press release from the Staples Center, it was reported that AEG and Crypto.com launched a 20-year naming rights agreement that ensures the new arena name. Crypto.com is a cryptocurrency company that was founded in 2016 with its headquarters in Singapore. The company serves about 10 million customers AEG is a large leading sports and entertainment company, hosting more than 160 million guests each year, and is headquartered in Los Angeles.
In this new partnership, Crypto.com will become a large part of the stadium’s large events and operations. The Staples Center hosts over 240 events and 4 million guests. With a new company involved in the business, cryptocurrency will become a larger part of sports and entertainment in the next 20 years.
The two companies also plan to work on the sustainability of the Los Angeles area as well as community engagement. Crypto.com plans to become carbon negative by the end of next year by offsetting more carbon that is generated by the company.
This raises the question: how are Hollywood High students taking this name change?
NaZyia Layton: Na’Zyia is a SAS junior and is from Los Angeles. She has been to Sparks and Clipper games at the center. She said she is not very fond of the new name or the idea to change it at all.
Desmond Hunt: Desmond is an SAS senior at Hollywood High and considers himself a Los Angeles native. He was born an Angeleno but left for Missouri and returned here when he was 15-years old. He plans to go to the Staples Center in March to see Tyler the Creator, although by then the stadium will have a new name. “The Staples Center is a well…staple of LA. Kinda trash they’re changing it,” he said.